The three S’s – simpleness, sociability, and security – are a solid basis for just about any dating sites to meet cougars website. So why can it feel like countless internet sites are mysteriously lacking all of them from their company plans?

Type LikeBright, a fresh dating site launched in Seattle that aims to purge deception from online dating world. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to satisfy it. The trio satisfied while their studies at Harvard, and chose to found LikeBright in 2010 within the TechStars, a business enterprise that phone calls alone the “# 1 startup accelerator in the arena,” plan in Seattle.

Their own aim, as explained to Aislyn Green of, is not complicated: “LikeBright is actually a TechStars Seattle business attempting to generate matchmaking simple, personal and safe for ladies.” Women every-where – and lots of guys – complain concerning the lack of trust and rampant sleeping that troubles online dating services. For most, its come to be such problems that they’ve abadndoned online dating entirely and only returning to the original ways of matchmaking that they’d as soon as refused, like fulfilling through buddies or at personal gatherings. LikeBright aims to fight this issue by “constructing a dating layer-on Twitter to assist women meet individuals through the individuals they believe.”

The determination for LikeBright originated in personal expertise. Sonya was actually powered by a want to help this lady feminine buddies browse the sometimes-dangerous field of internet dating, and planned to place emphasis on the problems, frequently dismissed, that ladies worry about in relation to seeking love using the internet. Ron, a regular tourist, was determined to produce a site that came across their nomadic needs, and Nick discovered associated with worth of satisfying a night out together through someone you trust when women friend launched him to their gf.

Before building the site, the trio executed 50 real time interviews with ladies who desired to discuss their particular encounters with online dating. The answers they obtained ranged from the hilarious on horrifying, like “Everything appeared great. Following he questioned me easily smoked meth” and “he had been 11 and I also was required to drive him house. He’d walked entirely across town.” Determined that globe lacked a dating web site that throws women 1st, LikeBright was born.

LikeBright is invested in creating an environment constructed on the 3 S’s. Signing up for the website is easy: it requires half a minute to register via Twitter Connect. This site promotes sociability by providing customers a social framework the singles they see and allowing them to connect to buddies – affixed or not – on the site. And it’s safe: females can use LikeBright anonymously, and each guy on the website is vouched for.